Case study
TradiemateproGenerated 1700+ leads in 4 months using inbound marketing
The challenge
Tradiematepro was a new brand with no prescence, no network, and no previous following. On top of this they had very few marketing assets to start to build a community and following.
I’ve engaged other advertising, marketing, and social media companies in the past but Digital Sanctum certainly has something unique and different.
Travis Reading
Inbound from the beginning
From the start, we made inbound a key focus with the goal of building an audience by creating useful, and helpful content that built trust.
Creating a conversion focused website
Step 1 in our inbound marketing plan was to create a conversion focused website that told the story of how Tradiematepro helped their ideal buyer with their challenges and goals.
At every touch point in Tradiematepro’s website there are a number of opportunities to trial their Accelerator Program free for 30 days. Using the power of the Hubspot CRM we were able to track who visited which page allowing Tradiematepro’s sales team to call highly qualified leads at the right time.
Helping their ideal buyer by creating useful and practical content
At the heart of the inbound
Tradiematepro’s ideal
- An hourly rate calculator that helped them find out their true worth as a tradesman
- An infographic on how to hire the best apprentices
- A budget calculator to support them in getting their finances in check
Results
Just 4 months after execution, Tradiematepro has gained a huge following of 1700+ in the
2000+
Visits per month
20%
Landing page visitor to contact conversion rate
150+
Leads per month
